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Wendy's Coffeehouse Podcast Archives

Wednesday, September 19, 2007

A few Words from Ted...and Potluck Fun

Words of Wisdom from the Author of Blink and The Tipping Point....Malcolm Gladwell at the Ted Talks on Spaghetti Sauce.... and the Perfect Pepsis....

Why Focus Groups fail ---
1/Researchers are trying to find a universalist approach.... ($$ loser)
2/People are asked what they want... most people don't know what they want...and when they do....they don't say it.

Malcolm suggests a few improvements....based upon $$$ winning strategies and revolutionary thinking...celebrate variety....and embrace diversity.

A moment to drool

A walk on the beach...beach tv

Deathbed Quotes ... (Good to plan ahead.)

IQ --- good luck. ( 80 is ow...ow...ow.....126 is good....170 is better)

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